Virtual awards is the new normal given that the world is on lockdown, and you are being encouraged to keep distance.
This will and can save your life as it helps to stop the spread of corona virus.
The world today is in a crisis, and this is causing a great deal of havoc in the events and in-person marketing space.
It is time for business leaders and marketing experts to innovate.
One such area that requires new ideas is the delivery of award ceremonies.
The move to online space for award ceremonies is a welcome idea and provides a great pivot to the oil and gas industry.
For example, the prestigious Upstream Awards event for the upstream oil and gas sector will be hosted virtually at the end of the year, and into the future.
While gala dinners have traditionally provided a mix between formal occasions and enjoyable celebrations, your increasingly time-poor networks may not be able to gather in large crowds or travel to a central location.
This is the perfect opportunity to break the mould of the gala dinner format and design new ways to celebrate top achievers in your industry.
The solution should be able to maintain the appropriate recognition and respect for your brand but offer modern, flexible and efficient solutions.
Your award recipients will love having digital content that they can include on their social media networks, and your board will love the new budget-friendly format.
How does a virtual event work?
In short, a virtual event replicates a ‘physical’ location-based event, but online.
It allows you to host a global conference, trade show, product launch or recruitment fair from the comfort of your home or office, using only a laptop or mobile and an internet connection.
How do you run a virtual awards ceremony?
Just because your event is now virtual doesn’t mean you can’t include your sponsors. It’s important to include them in the event and provide value for them.
- Include your sponsors
- Provide sponsor visibility. …
- Offer sponsors access to your awards gala virtual attendees. …
- Invite sponsor participation in the event.
Tips for hosting virtual awards events
Create a game plan. Whether big or small, offline or online, every event should have a strategy..
- Choose the right time.
- Promote the event.
- Prepare for tech troubles.
- Make it inclusive.
- Encourage engagement.
How do I run virtual awards ceremony?
Write a brief. The brief for your awards show should outline the purpose of the event.
Pick a theme. The ceremony will be more interesting if you give it an overarching theme.
- Set the budget.
- Choose a venue.
- Plan the stage design.
- Create a floor plan.
- Plan sound and video.
- Pick the award songs.
In conclusion, it is important to ensure that the show continues. You must continue to recognise the achievements around you.
Recognition is a powerful way for your industry to continue forward even when everything else feels like it is at a standstill.
And not only does it help society and our industries, it helps us as people. Put simply, it feels good to be recognised for our hard work and contributions. It helps us stay positive, engaged and motivated.