Lead generation is of great importance today as you work out how to grow your business as the world comes out corona virus crisis. You will need ways to bring in new or potential customers.
You will notice that the world economies are opening up again after being in lockdown for the last couple of months.
Have you even been in the middle of an oil and gas conversation when your phone rings. “May I speak to (your name)? asks the telemarketer on the other end.
“This is an important message regarding your service preferences”
It is very frustrating when this happens, and it the reason we are here to discuss lead generation.
Let us start by defining a lead.
In lead generation, what is a lead?
A lead is any person who indicates interest in your company’s product or service in some way, shape or form.
It is important to note that leads typically hear from a business after opening communication. This happens when a person submits personal information for an offer, trial or subscription.
This is the opposite of the random cold calls that you might be making to potential clients.
What is inbound lead generation?
This is the solution that can save your business or organization from being annoying, disruptive cold caller who is ruining conversations all over the world.
Lead generation is the process of attracting leads or potential customers. This is done with the hope of nurturing them throughout the buying process.
This process helps to convince them about your products or services, and then convert them into paying customers.
3 Steps to Effective Lead Generation
You will be required to put in place by your business to ensure that the leads you generate are quality and worth nurturing for the future.
The journey of lead generation is all about building trust with you potential clients. In this process, you will educate them about your industry and offerings along the way.
Here are the three steps to a more effective lead generation:
You will begin the process by attracting leads to your website. This is by generating engaging content that can be shared throughout different marketing channels.
You should create content in the form of eBooks, blog posts, white papers, photos, info graphics or anything else that would work for your business and audience.
Nurture Existing Leads
Now that you have the lead in your lead management system, it is important that you continue nurturing them
This is to ensure that they move through the sales funnel when the time is right or to nudge them towards a purchase.
Score Your Lead
It is important to score your leads. This will allow you to understand which leads in your system are more valuable than others.
A valuable lead is one that is interacting more with your business.
This process will help you profile your leads over time, and you will have a clear picture of who your lead is and how qualified they are to make a purchase.
In conclusion, generating leads is one of the things you must focus on if you want to grow your business.
The last couple of months have been tough and business low. Revenue has evaporated and I know you want to generate more as we move forward.
You will be able to do this with a lead generation system that works.